Blah Blah ASOS

I used to be a skeptic of online shopping and now I just cant seem to get enough! My first introduction to the bank-breaking relam was through ASOS.com

ASOS.com is a global fashion retailer that really has changed the way that people shop. Launching in 2000 they begun as UK based online store before extending to outlets in 2008 (yes they did it the other way around….!). With over 50,000 brands including their own-labeled products available on the online store, they are seen to offer the latest trends in clothes, accessories and beauty products.

Fashion magazines of the world have acclaimed ASOS.com as going from a “niche get-the-look website to massive internet phenomenon” …. And with over 13 million unique visitors a month from over 160 different countries, I would not be disagreeing.

So what has been the source of their success???

1.     Even balance between being a global brand but also tailoring to domestic shoppers – the site can be priced in various currencies and year round offers both summer and winter fashions

2.     Product development – they offer an extensive product ranges that includes jewellery, womens clothes, mens clothes, plus size, bags, footwear, beauty products, swimwear. This isn’t limited to their own style but to many other international brands.

3.     Their customer service, shipping is FREE to most countries, they have regular mid and end of season sales as well as maintaining a very proficient returns policy – where a full refund will be provided within 5 days or items can easily be exchanged.

4.     Their ability to be socially savvy online…. Targeting fashion forward 16-34 year olds they are targeting what is known as the “social networking demographic sweet spot”…. Any they have really made their online presence known and effective…. HOW?

·       Launch of a the ASOS Facebook Shop last year – not only are they top in discussing the trends consumers are able to buy them here as well. They currently have one million Facebook followers.

·       The ASOS Follows Fashion Twitter account, an aggregate stream which followers the tweets of top trendsetters online

·       The ASOS Twitter account with almost 200,000 followers.

Being online gods, you wouldn’t expect them to have anything less but a full-on social media presence.

In further new, this month ASOS.com finally launched in Australia – as its second largest market following the UK, it has been long awaited by consumers… and will proves to be an important boost for ASOS.com’s world domination!

International Director, Jon Kamaluddin spoke exclusively at Online Retailer 30 minutes before the site was launched. 

So what’s your verdict? Online shopping or in store experience? 

Blah Blah UNBOXING

Instead of trying to reinvent the wheel, Toyota have jumped on the unboxing bandwagon - creating a parody clip of the online fad. They recruited online and stand up comedian Adam Frucci to 'unpack' a Toyota Yaris, and basically had a bit of fun with it.





I find it refreshing that such a big band isn't afraid to be inventive with their online presence, and were smart enough not to try and start something themselves. Why not just reap the benefits of something that already has momentum?


Thoughts? 

Blah Blah ELF YOURSELF

Officemax want you to elf yourself….
No they don’t mean it offensively, they literally want you to turn yourself into an elf using their viral microsite ElfYourself.com


This page allows you to upload a headshot of yourself or your friends and then transplants your face onto the dancing body of an elf.


Completely HILARIOUS but also proved to be an extremely effectual SM campaign for Officemax. When first launched in 2007 the page received over 36 million hits and contributed to at 20% increase in web traffic at Officemax.com
It was so successful they have set it up as annual campaign… editing the backing clip each year to entice people back to the site.


I think it’s a great example of SM – capturing people’s attention through a funny gimmick. Especially when your boss super imposes their own head into the website and sends it your entire department as a Christmas eCard (yup… happened to me last year).


Its off season, so you cant elfYourself at the moment… but I found a good one for all you Harry Potter fans out there ☺