Natalie Tran
Here are the facts:
She is a 25 year old Sydneyite.
She is a vlogger.
She has her own YouTube channel communitychannel
She creates videos about her life from her parents home.
Don’t know her? YOU SHOULD! SHE IS THE YOUTUBE QUEEN
Natalie Tran’s channel is the most subscribed to of all time by Australian users.
That’s 23rd most subscribed of all time in YouTube.
And 7th most subscribed worldwide.
So whats all the fuss about? Realistically I don’t think her videos are anything amazing, she has hundreds of videos that have been viewed millions of times…. Endoweding her as “comedic skits about her everyday life”… However, her success has been based on her ability to connect with people…. And I mean really connect…. That means entertainment without sex appeal and an underlying message.
….without a message? No that doesn’t mean she doesn’t advertise, in fact she is one of 10 independent YouTube stars around the world that makes more than US$100,000 from her site. Just take a look at the IKEA ads all over her page.
So my question is, why is Natalie Tran of such interest to the world? Personally I don't find her particularly interesting but from 52+ million views her YouTube channel gets somebody out there does....
I agree - Natalie is brilliant. She's had a few personal issues over recent months that have meant she's been posting videos a lot less frequently than normal, but let's hope she's back on track soon.
ReplyDeleteOne of the "secrets to her success" has been her ability to engage customers through "conversation". She truly understands the two-way dialogue necessary to succeed in SM, hence the importance of always featuring feedback from her audience in every video she releases. This encourages even more feedback and comments from viewers, which then snowballs into future episodes. Simply brilliant.
I have never seen any of her stuff. She was mentioned in class once, but never seen it so can't really comment, however, when I get home to some "real" internet, I will be looking at some of her stuff.
ReplyDelete@Wags, my understanding of her is what you say, she connects through two way communication.
Companies that attempt SM should perhaps have Natalie consult a few months before their campaigns start.
Ross