I used to be a skeptic of online shopping and now I just cant seem to get enough! My first introduction to the bank-breaking relam was through ASOS.com
ASOS.com is a global fashion retailer that really has changed the way that people shop. Launching in 2000 they begun as UK based online store before extending to outlets in 2008 (yes they did it the other way around….!). With over 50,000 brands including their own-labeled products available on the online store, they are seen to offer the latest trends in clothes, accessories and beauty products.
Fashion magazines of the world have acclaimed ASOS.com as going from a “niche get-the-look website to massive internet phenomenon” …. And with over 13 million unique visitors a month from over 160 different countries, I would not be disagreeing.
So what has been the source of their success???
1. Even balance between being a global brand but also tailoring to domestic shoppers – the site can be priced in various currencies and year round offers both summer and winter fashions
2. Product development – they offer an extensive product ranges that includes jewellery, womens clothes, mens clothes, plus size, bags, footwear, beauty products, swimwear. This isn’t limited to their own style but to many other international brands.
3. Their customer service, shipping is FREE to most countries, they have regular mid and end of season sales as well as maintaining a very proficient returns policy – where a full refund will be provided within 5 days or items can easily be exchanged.
4. Their ability to be socially savvy online…. Targeting fashion forward 16-34 year olds they are targeting what is known as the “social networking demographic sweet spot”…. Any they have really made their online presence known and effective…. HOW?
· Launch of a the ASOS Facebook Shop last year – not only are they top in discussing the trends consumers are able to buy them here as well. They currently have one million Facebook followers.
· The ASOS Follows Fashion Twitter account, an aggregate stream which followers the tweets of top trendsetters online
· The ASOS Twitter account with almost 200,000 followers.
Being online gods, you wouldn’t expect them to have anything less but a full-on social media presence.
In further new, this month ASOS.com finally launched in Australia – as its second largest market following the UK, it has been long awaited by consumers… and will proves to be an important boost for ASOS.com’s world domination!
International Director, Jon Kamaluddin spoke exclusively at Online Retailer 30 minutes before the site was launched.
So what’s your verdict? Online shopping or in store experience?
That really depends for me. Some product's I'm more than happy to purchase online and other not. This example is interesting because I would for example never buy a suit online. I need to try it on before I buy it or will be too worried it won't fit. This is a great success story though, they did really well.
ReplyDeleteRoss
Haha - my daughter just "borrowed" my credit card this afternoon to order a couple of items from ASOS! I checked out the site first, and they do it very well - third-party security endorsement, free shipping, prices in A$... they really understand their Aussie customers. Now if only the local retailers could learn from businesses like ASOS.
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